Do you know your Brand Core Values?

I'm honest. I'm casual. I like things to be real and authentic.  These are my three brand core values. They are part of who I am, and because my business is me, it's also part of my brand. What about your business? Is it guided by a set of values? Brand Values are the...

Part 1 of The Whole Logo/Branding Thing: The Logo!

Your small business branding starts with your logo design or logomark. Essentially, it's the starting point of your  visual branding and a major part of creating that all important impression of your business. A good logo design process should start with a discussion...

Are Monthly Fees are Choking Small Business Digital Marketing?

I ran across this pretty cool bit of information on entrepreneur.com, it's the 15 Must Have Digital Marketing Tools    I love this kind of stuff, and I'm always looking out for good resources and ideas to share with my clients to help them grow their business with...

Capture the moment! Plan to get leads.

Your site has a purpose: to market or sell ideas, products or services to your target audience with the ultimate and final goal of helping create whatever you consider to be a "sale". Let's have a look at the process. A user arrives at your website. Maybe they got...

Is Your Business Mobile-Friendly?

The statistics are staggering. Does your business have a mobile website? 73% of Local Searches on Mobile devices result in the searcher doing something like visiting or calling. In digital marketing, we call  that result "conversion".  And in mobile, conversion is...

The Truth about your Small Business Website

Here is the single greatest truth about your small business website.  It's not enough.  That's right! I said it's not enough!  There is no magic-unicorn-make-tons-of-money-from-my-website button. You must do more. I'm not knocking websites- a central web location for...

5 Web Tips for Small Non-Profits

Every year, we try to help out some non-profits with their web marketing efforts. It's our way of giving back to the local community, and doing some feel good work. Along the way, we've noticed some consistent issues that come up for non-profits maintaining a web...

Marketing Your E-Commerce Site: Time Management

Time is money. And... as time goes on and the scope of the internet grows, the marketing strategy options become overwhelming. And, time-sucking. Which ones are going to benefit your online store? I have clients coming to me saying they want to do Twitter and Facebook...

Design Insights: The WordPress Platform- what clients need to know.

Every web client is different. Some will want control of their site and some will happily pay for changes or maintenance.  Which are you? While WordPress is pretty darn user friendly,  take heed: not every web design in WordPress will leave you in total control. Just...

5 Steps for Preparing for your Web Project

Here's the scenario. You starting a small business and realize you really need to get a website.  Or,  you run a small business and realize your website is really dated. You have little to no knowledge of how this whole website and Internet thing works.  Your heart...

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